Rock Lilly Brand Identity

Rock Lilly Brand Identity

Rock Lilly Brand Name Symbolism?

“What’s in a name?” To Juliet, in Romeo and Juliet, “A rose by any other name would smell as sweet” Or would it be different? When it comes to branding, there is more to a name, and a rose by any name may not smell as one! There is Rock Lilly brand identity and values are symbolized in the brand name.

Rock Lilly Brand Identity as a Growth Driver

The Rock Lilly brand name is derived from the elegant variety of orchids called Rock Orchids. Rock Orchids symbolize growth, uniqueness, elegance, versatility, adaptability, diversity and universality. The Rock Lilly brand took growth as its brand identity from the Rock Orchids, to brand itself and its products as growth drivers.

Growth Driver Training Courses

Rock Lilly training courses, skills development products are unique, versatile, adaptable, offering globally relevant growth and performance accelerating training for individuals and organizations.

Rock Lilly Brand Values are Mission in Action

The orange, black and white color branding of Rock Lilly symbolizes boldness at pursuit of vision; relentless drive towards mission; passion at training delivery; and pride in the quality of training course offerings. Rock Lilly pursues its vision and mission through its brand values of:

  1. Growth
  2. Performance
  3. Competence
  4. Intelligence
  5. Integrity

With the brand promise to deliver training course that are:

  • Growth drivers
  • Performance accelerators
  • Competence standard
  • Intelligence measure
  • Integrity benchmark

Training Partnership with Clients

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